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The Station Pop-Up Logos
& Marketing Design
Calvin Cafritz Enterprises hired me to design two logos for recurring pop-up events at their property development, The Station at Riverdale Park, located in College Park, MD.
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The established brand guidelines for The Station, use very bright, vibrant colors, partnered with large, bold type, meant to catch the eye of potential customers. I wanted to stay somewhat within their brand guidelines, while also taking a step away from them, in order to bring a new visual identity to these new pop-up events. I also created some marketing material for signage and social.
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Made in January of 2021
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