TM
Sea Court Capital Logo Development
Sea Court Capital's brand identity is built on professionalism, trust, and a forward-thinking approach to investment. The logo’s segmented “S” symbolizes a sea of opportunities, with tonal variations reflecting diverse funds and partnerships. A sophisticated color palette, led by deep blues, enhances the firm’s stability and expertise, while bold secondary colors inject energy and adaptability. The typography, featuring the modern and highly legible Rubik font, reinforces clarity and confidence. Paired with dynamic photography and minimalist iconography, the brand presents a polished, cohesive identity that speaks to both investors and industry leaders.
Designer: Matt Hodin
CD: Alex Belgrave/Heather Knight
Agency: WHITE64
Made in August of 2024
BRAND ICON
In our icon, the “S” from “Sea” is divided into nine segments whose variations in tone and orientation speak to the diversity of our funds as well as of our partnerships, which bring together industry and financial experts in a variety of areas.
Viewed as a whole, the “S” icon also reflects the global nature of investing today and our holistic and considered approach to asset development.
The gradual shift of color tones from dark to light across the “S” icon mimics the shifting tones of the sea, creating a “wave” of color that gives our mark movement and energy.
