The pandemic affected each and every American, in more ways than one. Not only were people's personal lives affected, but their experiences at work were drastically changed. More than ever, companies were tasked with assuring their employees that not only are they cared for, but that their employers want to help ease the burden that the pandemic has caused. PenFed asked our team at WHITE64 to help concept and implement an internal Employee Wellness campaign that not only showed their employees that they are cared for, but that they have resources that they can depend on. We utilized real PenFed employees in the chosen creative, which helped truly bring home the care that PenFed has for their employees.

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Copy Writer: Mike Stango

Agency: WHITE64

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Made from November - December of 2020