UA ICON is Under Armour's premiere, custom footwear design tool, aimed

at giving the customer a personalized experience in creating their own shoes.

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For this project, I was tasked with designing a wall display that would ultimately live inside UA's Harbor East Brand House store in Fell's Point, Baltimore.

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The display's purpose was to inform the customer of the UA ICON launch

and show them three examples of custom-designed Curry 1s. Each shoe

had a personalized, insert tab that I designed from scratch.

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Made in January of 2018