UA ICON Wall Display Installation
Harbor East Brand House, Baltimore, MD
UA ICON is Under Armour's premiere, custom footwear design tool, aimed
at giving the customer a personalized experience in creating their own shoes.
For this project, I was tasked with designing a wall display that would ultimately live inside UA's Harbor East Brand House store in Fell's Point, Baltimore.
The display's purpose was to inform the customer of the UA ICON launch
and show them three examples of custom-designed Curry 1s. Each shoe
had a personalized, insert tab that I designed from scratch.
Made in January of 2018