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UA ICON Wall Display Installation

Harbor East Brand House, Baltimore, MD

UA ICON is Under Armour's premiere, custom footwear design tool, aimed

at giving the customer a personalized experience in creating their own shoes.

For this project, I was tasked with designing a wall display that would ultimately live inside UA's Harbor East Brand House store in Fell's Point, Baltimore.

The display's purpose was to inform the customer of the UA ICON launch

and show them three examples of custom-designed Curry 1s. Each shoe

had a personalized, insert tab that I designed from scratch.

Made in January of 2018

Wall Display Blueprint

ICON Shoe Insert Design Process

ICON Shoe Inserts

ICON Wall Display Design/Mockup

In-Store Wall Display Installation

Harbor East, Baltimore – Brand House

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