Under Armour Fit Tab Redesign

Under Armour's "Fit Tab" section exists to explain the fit of any given garment. This module lives on every Product Page (PDP) on our website. Our previous Fit Tab was unclear and non descriptive. My task was to organize and Art Direct a photoshoot using a male model and a female model. Next, I was to use these assets to design an updated Fit Tab that would eventually live on all PDPs, on every UA site, globally.

 

Made in April of 2017

PREVIOUS FIT TAB

FINAL MODEL SHOTS

UDPATED FIT TAB MODULE

UDPATED FIT TAB MODULE – EXPANDED VIEW

FIT TAB PHOTO SHOOT – PROCESS

Copyright ® Matt Hodin Design, LLC 2019