DC Metro Sustainability Ad Campaign

DC Metro came to WHITE64 with the task of designing a full fledge ad campaign, urging riders and potential riders to ride "More Metro." Using data pulled from several scientific climate studies, it was determined that by more DMV'ers choosing metro over other means of transportation, they would significantly reduce DC's carbon emissions. By reducing DC's CO2 output, riders would help reduce some of the negative effects, that directly effect peoples lives. This expanded to a full year campaign that is still running to this day.

Designers: Matt Hodin & Alex Belgrave

Animators: Kevin Jones

Made throughout 2019

Original Creative

Metro_Sustainability_Wine
Metro_Sustainability_CleanAir
Metro_Sustainability_Nationals_Beer
Metro_Sustainability_Coffee
Metro_Sustainability_Nationals_Nuts
Metro_Sustainability_Arctic
Metro_Sustainability_Hurricane
Metro_Sustainability_Shark

In Environment

Creative Animations

DC Metro Arctic
DC Metro Hurricane
DC Metro Nationals Beer
DC Metro Wine
DC Metro Nationals Nuts

Twitter Reactions

Copyright ® Matt Hodin Design, LLC 2020