DC Metro Sustainability Ad Campaign
DC Metro came to WHITE64 with the task of designing a full fledge ad campaign, urging riders and potential riders to ride "More Metro." Using data pulled from several scientific climate studies, it was determined that by more DMV'ers choosing metro over other means of transportation, they would significantly reduce DC's carbon emissions. By reducing DC's CO2 output, riders would help reduce some of the negative effects, that directly effect peoples lives. This expanded to a full year campaign that is still running to this day.
Designers: Matt Hodin & Alex Belgrave
Animators: Kevin Jones
Made throughout 2019