Chris Godwin 12th Ave Brand Development

Chris Godwin, wide receiver for the Tampa Bay Buccaneers, and Penn State Football alumni came to me with a second project, after our initial CG12 brand development. This time around, Godwin wanted to turn the 12th Ave (#TwelfthAve) hashtag that he created, into a full on fashion brand. 

Chris and I created this brand over the span of 4 months in 2019, while he was setting WR records every week. The aim was to launch it at the beginning of the 2020 season. Unfortunately, with his new QB, Tom Brady (#12), signing with the team this offseason, Godwin, respectfully let the Veteran keep his number and switched to #13, rendering this brand unusable. I still had a great time working with Chris on it and I am very proud of the brand we created.

Made in October of 2019

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Chosen Direction

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Unused Explorations

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Copyright ® Matt Hodin Design, LLC 2020