[solidcore] Wedding Campaign
[solidcore] came to us with the idea of targeting a very specific demographic of current and potential new users. The idea here was to develop an ad campaign, focused on appealing to Brides, Grooms and their wedding parties. With the big day approaching, the goal was to inform wedding-goers that [solidcore] offers the perfect chance to get in shape, both physically and mentally.
Using the modern aesthetic of wedding invitations, we developed this campaign to make the audience feel like they were being invited to a special occasion, the chance to use [solidcore] to prepare for an approaching wedding. This one was a ton of fun!
Designer: Matt Hodin
Copywriter: Mike Stango
Made in July 2023