KEEL Logo/Brand Development

KEEL specializes in high-end defense manufacturing across naval, land, and space applications. Every project begins with meticulous engineering and planning, ensuring precision from the start. Our process integrates high-precision machining, advanced fabrication techniques, and deep expertise in steel, electrical, and outfitting—enabling us to meet even the most complex customer specifications with confidence.

The brand identity reflects this with a bold, streamlined logo that conveys strength, stability, and technical excellence. Inspired by the structural integrity of a keel—the backbone of a vessel—the design embodies KEEL’s meticulous engineering and expertise in high-precision machining, fabrication, and outfitting. The result is a brand that stands as a symbol of reliability and advanced manufacturing, reinforcing KEEL’s commitment to meeting the most complex specifications with confidence.

Designer: Matt Hodin

CD: Alex Belgrave/Heather Knight

Copywriters: Mike Stango/Heather Knight

Website Designer: Hannah Taylor

Agency: WHITE64

Made in March of 2024

BACK

BRAND ICON

HORIZONTAL

VERTICAL

The KEEL brand icon is a reflection of the company’s core values—precision, strength, and innovation in high-end defense manufacturing. Inspired by the structural integrity of a keel, the design conveys stability and direction, essential qualities in naval, land, and space applications.

The typography is bold and streamlined, evoking technical excellence and reliability, while the mark subtly nods to advanced engineering and fabrication. Every element of the logo was designed to reinforce Keel’s commitment to precision and confidence in meeting the most complex specifications.