Chris Godwin Brand Development

Chris Godwin, wide receiver for the Tampa Bay Buccaneers, and Penn State Football alumni came to me with the task of creating a brand for him. As a young star receiver in the NFL, Godwin is doing everything he can to make a name for himself on a young team.

A popular trend for young professional athletes in 2019 is creating a unique brand for themselves. One that can grow with each player, as they progress in their careers. Chris and I agreed, along the brand development process that the best tactic for his brand was to create a simple mark, using his initials and player number. One that can be printed on anything, at any size, whether it be shirts and sweatshirts or snapbacks and posters.

Made in August of 2018

Initial Logo Sketches

Final Logo

Color Palette

Brand Applications

Copyright ® Matt Hodin Design, LLC 2019