BIO Rebrand

BIO is committed to speaking up for the millions of families around the world who depend upon our success. We are helping to drive a revolution that aims to cure patients, protect our climate, and nourish humanity.

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​BIO approached WHITE64 with a pivotal challenge: to reimagine their brand's aesthetic from the ground up. With fresh leadership and a renewed vision, it was clear that the brand needed its first major update in 20 years. Throughout much of 2021, we embarked on an extensive journey to completely transform their brand identity.​

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In addition to redesigning the logo, BIO tasked us with modernizing their entire brand architecture. Over the past two decades, a variety of logos had been introduced, resulting in a fragmented and inconsistent visual identity. Our challenge was to bring clarity and cohesion to their brand.

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Designers: Matt Hodin

Agency: WHITE64

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Made throughout 2021 & 2022