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TM
The Shared Humanity Project
Brand Development
The Shared Humanity Project is a brand new, DMV-based, non-profit initiative, focused on helping address the systematic poverty that is plaguing our country. Branching off from A Wider Circle, SHP founders wanted to create an organization, founded on the principle that in order to tackle this generational issue, we must "bring together people of all ages, races, and backgrounds to work towards economic and social change and the advancement of humanity."
It was an honor to both Art Direct and fully design the brand for The Shared Humanity Project. I am very excited to see the progress that SHP will make in the coming years, in the fight against poverty.
Designers: Matt Hodin
Agency: WHITE64
Made in December/January of 2020/2021
Initial Icon Development
Initial Wordmark Development
Chosen Typographic Wordmark
Chosen Full Logo Lockups
Chosen Icons
Icon Explanation:
The chosen icon depicts two people reaching for one another, using their arms to create a link and an infinity symbol. The connection is ever-going and continuous. This connection, between two people, illustrates the process by which The Shared Humanity Project intends to tackle the issue of systematic poverty. Using empathy and the human spirit to reach out and form a connection with someone that may be different from you.
Unused Explorations
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