NOVAVAX Rebrand

NOVAVAX is an American biotechnology company based in Gaithersburg, Maryland that develops vaccines to counter serious infectious diseases. 


NOVAVAX came to WHITE64 with the critical task of ushering their brand into an entirely new aesthetic. With new leadership and a new focus, the need to update the brand for the first time in two decades became clear. What took place over the majority of 2021, we began the process of a full brand overhaul.

I couldn't be happier with the direction chosen, a logo design that represents the actual molecular technology that NOVAVAX uses in their lifesaving vaccines.

Designers: Matt Hodin & Alex Belgrave  |. Animators: John Vondracek

Agency: WHITE64

Made throughout 2021 & 2022

NOVAVAX Vaccine

Previous Logo

NOVAVAX Old Logo

Final Logo

Final Logo

NOVAVAX Updated Logo
Alt-Logos.png

Brand Logo Animation

NOVAVAX Logo Animation

Logo Color Breakdown

NOVAVAX Logo Colors

Brand Logo Breakdown

Novavax Brand Guidelines

Brand Logo Usage

Novavax Brand Guidelines

Brand Color Palette

Novavax Brand Guidelines

Brand Color Palette Usage

Novavax Brand Guidelines

Brand Typography

Novavax Brand Guidelines

Brand Typographic Hierarchy

Novavax Brand Guidelines
NOVAVAX Vaccine Art
NOVAVAX Logo Mockup
NOVAVAX Vaccine
NOVAVAX Vaccine
NOVAVAX Vaccine Ad
NVAX-News.png