PenFed Health & Wellness Campaign
Around the beginning to middle of the global pandemic, PenFed wanted to supply their employees with the resources they needed to not just get through the pandemic but to thrive through it. From workout routines, to curated Spotify playlists, to medical resources, PenFed was eager to assure their employees that they are cared for and supported, no matter what the world throws at them. We developed this campaign that featured actual PenFed employees, visually making them the center of the creative.
Copy Writer: Heather Knight
Made throughout 2020