PenFed Health & Wellness Campaign

Around the beginning to middle of the global pandemic, PenFed wanted to supply their employees with the resources they needed to not just get through the pandemic but to thrive through it. From workout routines, to curated Spotify playlists, to medical resources, PenFed was eager to assure their employees that they are cared for and supported, no matter what the world throws at them. We developed this campaign that featured actual PenFed employees, visually making them the center of the creative.

Copy Writer: Heather Knight

Agency: WHITE64

Made throughout 2020

Tysons-Digital-Screen-1.png

Original Creative

Metro_Sustainability_Wine
Metro_Sustainability_CleanAir
Metro_Sustainability_Nationals_Beer
Metro_Sustainability_Coffee
Metro_Sustainability_Nationals_Nuts
Metro_Sustainability_Arctic
Metro_Sustainability_Hurricane
Metro_Sustainability_Shark

In Environment

Clean-Air-Billboard-1.png
Nats-Tall-Billboard-1.png
Nuts-Billboard-1.png
Arctic-Billboard-1.png
Shark-Billboard-1.png
Hurricane-Billboard-1.png
Coffee-Tall-Billboard-1.png
Wine-Billboard-1.png

Creative Animations

Twitter Reactions

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